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                深圳智學學習網 - 輕松學習拿文憑從此開始!深圳積分入戶考證快速加分!

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                深圳成考市場營銷主干課程

                時間:2015-12-28 16:30:58作者:深圳智學學習網

                深圳成考市場營銷主干課程

                市場營銷(Marketing),又稱為市場學、市場行銷或行銷學,MBAEMBA等經典商管課程均將市場營銷作為對管理者進行管理和教育的重要模塊包含在內。

                市場營銷是在創造、溝通、傳播和交換產品中,為顧客、客戶、合作伙伴以及整個社會帶來價值的活動、過程和體系。主要是指營銷人員針對市場開展經營活動、銷售行為的過程。

                學科:管理學

                門類:工商管理類

                專業名稱:市場營銷

                業務培養目標:本專業培養具備管理、經濟、法律、市場營銷等方面的知識和能力,能在企、事業單位及政府部門從事市場營銷與管理以及教學、科研方面工作的工商管理學科高級專門人才。

                業務培養要求:本專業學生主要學習市場營銷及工商管理方面的基本理論和基本知識,受到營銷方法與技巧方面的基本訓練,具有分析和解決營銷問題的基本能力。

                畢業生應獲得以下幾方面的知識和能力:

                1.掌握管理學、經濟學和現代市場營銷學的基本理論、基本知識;

                2.掌握市場營銷的定性、定量分析方法;

                3.具有較強的語言與文字表達、人際溝通以及分析和解決營銷實際問題的基本能力;

                4.熟悉我國有關市場營銷的方針、政策與法規及了解國際市場營銷的慣例和規則;

                5.了解本學科的理論前沿及發展動態;

                6.掌握文獻檢索、資料查詢的基本方法,具有一定的科學研究和實際工作能力。

                主干學科:經濟學、工商管理

                主要課程:管理學、微觀經濟學、宏觀經濟學、管理信息系統、統計學、會計學、財務管理、市場營銷、經濟法、消費者行為學、國際市場營銷、市場調查。

                授予學位:管理學學士

                (責任編輯:馬老師 )

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                附近公交站臺:荔園小學 婦兒醫院 建藝大廈

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